7 Attorney Mistakes on LinkedIn

March 16th, 2022 by admin No comments »

I am not a social media expert but rather an attorney who uses social media. Social media skills have been something I have learned over time, by trial and error, starting with my Facebook account in 2005. Intentional usage of social media as a networking tool is something I didn’t begin until later, as I began learning how to network. There is a dance to be learned with both traditional networking and with social media networking. As an attorney less than three years into practice, I’m still learning how to improve my networking dance, but over time I have picked up on several mistakes that I or others have made while using social media. Here are some common LinkedIn mistakes specific to attorneys:

Complying with attorney ethics rules.

Although this section will be considered the most important section by many attorneys, I intend to keep it short. There are a lot of seminars and articles that scare attorneys away from social media; these seminars and articles focus more on ethical issues than on giving advice on how to effectively use social media. This is unfortunate: social media is here to stay and attorneys should learn how to use it.

LinkedIn profiles are construed as advertising in some states and so you should ensure that your profile complies with your state’s ethical rules. If you are an Indiana attorney, make sure your profile complies with Rules 7.1 and 7.2 of the Indiana Professional Rules of Conduct. As of October 2010, the Rules were modified and the former rule that testimonials are absolutely not permitted has been eliminated. You still need to be cautious if you want to have testimonials: pursuant to the Comments in Rule 7.1, third parties cannot make statements about you that you could not make about yourself. Also, if you are admitted to the bar in Indiana, you should not list a “specialty” on your LinkedIn profile unless you are certified by an agency or fall under one of the other exceptions of Rule 7.4.

Although this section was listed first, the remaining sections are equally important as they cover mistakes that negate your original purpose for joining LinkedIn. Attorneys are trained from law school to read and interpret ethics rules whereas the business potential and networking uses behind social media are usually learned over time while in practice. Don’t let the risks of ethical violations subsume your purpose for joining LinkedIn.

Failing to target your audience.

Targeting your audience is an important step: you need to do this to get more benefit out of LinkedIn.

Who are you hoping will see your profile? Potential clients? Potential employers? Legal recruiters? Potential partners? Potential referral sources? Others who can help further your career?

The audience will affect how you should portray yourself on LinkedIn and how you use LinkedIn. If you’re aiming for multiple audiences, like most attorneys, then you will need to try to keep all of your target audiences in mind. LinkedIn frequently shows up as an individual’s first “hit” in an online search and so it is a great way to market to those who are researching you.

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Reputation Management is the Answer How Your Business Is Perceived

February 25th, 2022 by admin No comments »

Is it true that you are keen on finding out about dealing with your standing? Have you been searching for accommodating and solid data? Indeed, this article will ensure you get a few strong ideas. It will assist you with sorting out some way to more readily deal with your standing.

Posting data via online media locales is essential to your business’ standing. You should post a few times each week at any rate to actually run an advertising effort. Assuming you see that posting via online media locales is overpowering, consider recruiting an aide to make your posts for you.

At the point when individuals invest in some opportunity to offer something about your business, it is vital that you are sufficiently gracious to answer. While you might be an extremely bustling individual, it shows your crowd that you really care about them and what they need to say. This is imperative to keep a consistent client base.

At the point when you talk with your crowd, ensure that you do as such in a conversational tone. Individuals try to avoid the possibility of entrepreneurs continuously addressing them with promoting to them. While you would like to make a deal, you ought to never cause a client to feel like this is your main concern.

Be grateful. Assuming somebody leaves a decent audit about your organization, send them an individual message and express gratitude toward them for their criticism. On the off chance that conceivable, send your client a coupon for a specific percent off on their next buy as a much obliged. In the event that this is preposterous, earnestly say thanks to them for their input.

Assuming you will utilize anybody’s thoughts, you ought to constantly make a point to give them credit for that. Everybody out there can advance a little from others, so giving due credit will show individuals that you don’t think you are over that. This is an extraordinary method for getting their appreciation.

On the off chance that you own a business, treat your representatives consciously. Any other way, you might foster a negative standing as an entrepreneur. Certain individuals won’t give you business as a result of it.

Check any regrettable web-based content on your organization by reaching its maker. Assuming there is at any point any regrettable substance when you do an inquiry of your organization, take a stab at reaching the commentator, blogger or whoever posted it at the earliest opportunity. Inquire as to whether there’s anything you can do change their negative feeling to a good one. Assuming they are reluctant to do as such, compose a comment(if conceivable) with your side of the story.